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A

A/B Testing Testing two variants of content (e.g., different headlines) to see which performs better. Active Campaign A campaign that is currently live and publishing content. Each plan has a limit on the number of active campaigns. Ads Manager (Agent) AI Wave’s specialized agent for creating and managing Google Ads and Meta Ads campaigns. Analyst (Agent) AI Wave’s specialized agent for tracking performance, generating reports, and providing optimization recommendations. Approval Gate A checkpoint where AI Wave pauses and waits for your explicit approval before taking a public-facing action (publishing, sending, spending).

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B

Brand DNA Your brand identity configuration in AI Wave — including voice, tone, colors, and guidelines. Used by all agents to ensure on-brand content. Brief The initial description you provide when creating a campaign, including what you’re promoting, your audience, goals, and channels. Bounce Rate (Email) The percentage of emails that failed to deliver to recipients.

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C

Campaign A coordinated marketing effort in AI Wave, spanning one or more channels, with a strategy, content, and analytics. Channel A marketing platform where content is published (e.g., LinkedIn, Twitter/X, email, Google Ads). Content Calendar A visual schedule of when content will be published across all channels. Content Generation The process of AI agents creating marketing content (text, images) for your campaigns. Counted against your plan’s monthly quota. Conversion A desired action taken by your audience (e.g., signup, purchase, download). Copywriter (Agent) AI Wave’s specialized agent for creating text content — social posts, emails, ad copy. CPC (Cost Per Click) In paid advertising, the average cost each time someone clicks your ad. CTR (Click-Through Rate) The percentage of people who clicked a link after seeing your content or ad.

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E

Email Publisher (Agent) AI Wave’s specialized agent for executing email campaigns through Resend. Engagement Rate The percentage of people who interacted with your content (likes, comments, shares) relative to how many saw it.

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I

ICP (Ideal Customer Profile) A detailed description of your perfect customer — demographics, pain points, motivations, and behaviors. Generated by the Strategist agent. Impressions The number of times your content was displayed to users. Integration A connection between AI Wave and an external platform (e.g., LinkedIn, Google Analytics).

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K

KPI (Key Performance Indicator) A measurable metric used to evaluate campaign success (e.g., CTR, conversion rate, ROAS).

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M

Messaging Pillar A core theme or message that all campaign content should reinforce. Defined in the campaign strategy.

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O

Orchestrator (Agent) AI Wave’s central coordinator agent. It receives your brief, researches your market, and routes tasks to specialized agents.

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P

Positioning How your product or service is perceived relative to competitors. Defined by the Strategist agent as part of your campaign strategy.

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R

ROAS (Return on Ad Spend) Revenue generated for every euro spent on advertising. A ROAS of 3x means you earned €3 for every €1 spent.

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S

SEO Auditor (Agent) AI Wave’s specialized agent for keyword research, search visibility analysis, and SEO recommendations. Social Publisher (Agent) AI Wave’s specialized agent for posting content to social media platforms. Strategist (Agent) AI Wave’s specialized agent for building campaign strategies — ICP, positioning, messaging, channel mix, and KPIs.

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U

UTM Parameters Tags added to URLs to track traffic sources in analytics tools. AI Wave adds these automatically to all published links.

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W

Workspace Your organization’s environment in AI Wave, containing all campaigns, content, integrations, and settings.