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Philosophy

AI Wave is built on the principle of autonomy with human control. Our AI agents are powerful and capable of running your entire marketing operation — but we believe you should always have the final say on what represents your brand publicly.

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How Approval Gates Work

Approval gates are checkpoints where AI Wave pauses and waits for your explicit approval before proceeding. They exist at three critical points:

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1. Content Publishing Approval

Before any content is posted to social media, you must approve it.
Content Approval
What you see:
  • The exact content that will be posted
  • The platform it will be posted to
  • The scheduled date and time
  • Any images or media attached
Your options:
  • Approve — Content is queued for publishing
  • Edit & Approve — Make changes, then approve
  • Request AI Revision — Send feedback to the Copywriter agent
  • Reject — Remove from campaign

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2. Email Sending Approval

Before any email is sent to recipients, you must approve it. What you see:
  • Email subject line and preview text
  • Full email body with formatting
  • Recipient count and segments
  • Scheduled send time

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3. Ad Spend Approval

Before any money is spent on advertising, you must approve the campaign. What you see:
  • Ad creative (copy + images)
  • Target audience configuration
  • Daily/total budget
  • Bid strategy
  • Campaign duration
Budget protection: AI Wave will never exceed your approved budget. If an ad campaign reaches its budget limit, it stops automatically.

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Approval Notifications

When content is ready for your review, AI Wave notifies you through:
  • In-app notification — Badge on the Campaigns section
  • Email notification — Summary of pending approvals
  • Push notification — If enabled in your settings
You can review and approve content from anywhere — the approval interface is fully responsive on mobile devices.

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Bulk Approval

For campaigns with many pieces of content, you can:
  1. Review all — Scroll through each piece individually
  2. Approve all — Approve everything at once (after reviewing)
  3. Approve by channel — Approve all LinkedIn posts, then all tweets, etc.

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What Happens After Approval?

Once approved, the relevant publishing agent takes over:
  1. Content is scheduled at the optimal time (based on the strategy)
  2. The agent handles platform-specific formatting and posting
  3. You receive a confirmation when each piece is published
  4. Analytics tracking begins immediately