Overview
After you provide a campaign brief, the Orchestrator and Strategist agents collaborate to produce a comprehensive marketing strategy. This strategy guides all content creation and publishing decisions.Strategy Components
Ideal Customer Profile (ICP)
The Strategist identifies your target audience with specifics:- Demographics — Job title, seniority, company size, industry
- Pain points — What problems they face that your product solves
- Motivations — What drives their purchasing decisions
- Where they hang out — Which platforms and communities they frequent
AI-generated Ideal Customer Profile
Positioning & Messaging
The strategy defines:- Positioning statement — How your product solves the audience’s specific problem
- Messaging pillars — 3–5 key themes that all content should reinforce
- Value propositions — Specific benefits to highlight
- Tone & voice guidelines — How to communicate (aligned with your Brand DNA)
Channel Mix
Based on your audience and goals, the Strategist recommends which channels to use:Content Calendar
A proposed publishing schedule including:- What type of content for each channel
- Posting frequency and timing
- Content themes by day/week
KPIs & Success Metrics
Measurable goals for the campaign:- Impressions and reach targets
- Engagement rate benchmarks
- Click-through rate goals
- Conversion targets (if applicable)
Reviewing Your Strategy
The strategy appears in the Canvas panel of your Campaign Workspace. You can:- Approve as-is — Click Approve Strategy to proceed to content creation
- Give feedback — Use the AI chat to refine specific parts
- Ask questions — “Why did you choose LinkedIn over Instagram?” — the Strategist will explain