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Documentation Index

Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

After you provide a campaign brief, the Orchestrator and Strategist agents collaborate to produce a comprehensive marketing strategy. This strategy guides all content creation and publishing decisions.

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Strategy Components

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Ideal Customer Profile (ICP)

The Strategist identifies your target audience with specifics:
  • Demographics — Job title, seniority, company size, industry
  • Pain points — What problems they face that your product solves
  • Motivations — What drives their purchasing decisions
  • Where they hang out — Which platforms and communities they frequent
ICP

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Positioning & Messaging

The strategy defines:
  • Positioning statement — How your product solves the audience’s specific problem
  • Messaging pillars — 3–5 key themes that all content should reinforce
  • Value propositions — Specific benefits to highlight
  • Tone & voice guidelines — How to communicate (aligned with your Brand DNA)

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Channel Mix

Based on your audience and goals, the Strategist recommends which channels to use:
ChannelWhen Recommended
LinkedInB2B audiences, thought leadership, professional content
Twitter/XTech audiences, real-time updates, community engagement
InstagramVisual products, lifestyle brands, younger demographics
FacebookBroad audiences, community building, local businesses
RedditNiche communities, technical audiences, authentic discussions
EmailExisting contacts, nurture sequences, product announcements
Google AdsHigh-intent search traffic, product/service advertising
Meta AdsAwareness, retargeting, lookalike audiences

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Content Calendar

A proposed publishing schedule including:
  • What type of content for each channel
  • Posting frequency and timing
  • Content themes by day/week

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KPIs & Success Metrics

Measurable goals for the campaign:
  • Impressions and reach targets
  • Engagement rate benchmarks
  • Click-through rate goals
  • Conversion targets (if applicable)

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Reviewing Your Strategy

The strategy appears in the Canvas panel of your Campaign Workspace. You can:
  1. Approve as-is — Click Approve Strategy to proceed to content creation
  2. Give feedback — Use the AI chat to refine specific parts
  3. Ask questions — “Why did you choose LinkedIn over Instagram?” — the Strategist will explain
The strategy is not set in stone. You can always come back and adjust it, and the Copywriter will regenerate content accordingly.

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Example Feedback

"Focus more on the pain point of wasted time in meetings rather
than the technical features. Also, add Reddit to the channel mix —
our audience is very active on r/productmanagement."
The Strategist will revise the strategy based on your input and present an updated version.