Overview
After you provide a campaign brief, the Orchestrator and Strategist agents collaborate to produce a comprehensive marketing strategy. This strategy guides all content creation and publishing decisions.
Strategy Components
Ideal Customer Profile (ICP)
The Strategist identifies your target audience with specifics:
- Demographics — Job title, seniority, company size, industry
- Pain points — What problems they face that your product solves
- Motivations — What drives their purchasing decisions
- Where they hang out — Which platforms and communities they frequent
Positioning & Messaging
The strategy defines:
- Positioning statement — How your product solves the audience’s specific problem
- Messaging pillars — 3–5 key themes that all content should reinforce
- Value propositions — Specific benefits to highlight
- Tone & voice guidelines — How to communicate (aligned with your Brand DNA)
Channel Mix
Based on your audience and goals, the Strategist recommends which channels to use:
| Channel | When Recommended |
|---|
| LinkedIn | B2B audiences, thought leadership, professional content |
| Twitter/X | Tech audiences, real-time updates, community engagement |
| Instagram | Visual products, lifestyle brands, younger demographics |
| Facebook | Broad audiences, community building, local businesses |
| Reddit | Niche communities, technical audiences, authentic discussions |
| Email | Existing contacts, nurture sequences, product announcements |
| Google Ads | High-intent search traffic, product/service advertising |
| Meta Ads | Awareness, retargeting, lookalike audiences |
Content Calendar
A proposed publishing schedule including:
- What type of content for each channel
- Posting frequency and timing
- Content themes by day/week
KPIs & Success Metrics
Measurable goals for the campaign:
- Impressions and reach targets
- Engagement rate benchmarks
- Click-through rate goals
- Conversion targets (if applicable)
Reviewing Your Strategy
The strategy appears in the Canvas panel of your Campaign Workspace. You can:
- Approve as-is — Click Approve Strategy to proceed to content creation
- Give feedback — Use the AI chat to refine specific parts
- Ask questions — “Why did you choose LinkedIn over Instagram?” — the Strategist will explain
The strategy is not set in stone. You can always come back and adjust it, and the Copywriter will regenerate content accordingly.
Example Feedback
"Focus more on the pain point of wasted time in meetings rather
than the technical features. Also, add Reddit to the channel mix —
our audience is very active on r/productmanagement."
