Overview
The Analyst agent continuously monitors your campaign performance and provides data-driven insights. Analytics are available at both the campaign level and across your entire workspace.
Metrics Tracked
| Metric | Description |
|---|
| Impressions | How many times your content was displayed |
| Engagement | Likes, comments, shares, and reactions |
| Engagement Rate | Engagement ÷ Impressions |
| Click-through Rate | Link clicks ÷ Impressions |
| Follower Growth | Net new followers gained |
Email Metrics
| Metric | Description |
|---|
| Delivered | Emails successfully delivered |
| Open Rate | Percentage of recipients who opened |
| Click Rate | Percentage of recipients who clicked a link |
| Bounce Rate | Percentage that failed to deliver |
| Unsubscribe Rate | Percentage that unsubscribed |
Paid Ads Metrics
| Metric | Description |
|---|
| Impressions | Ad display count |
| Clicks | Number of ad clicks |
| CTR | Click-through rate |
| CPC | Cost per click |
| Conversions | Completed goal actions |
| ROAS | Return on ad spend |
AI-Generated Reports
The Analyst agent produces automated reports with:
- Performance summary — Key metrics with trend indicators
- Top-performing content — What’s working best and why
- Underperforming content — What needs improvement
- Recommendations — Specific, actionable suggestions
- Competitor benchmarks — How you compare to industry averages
Report Frequency by Plan
| Plan | Frequency |
|---|
| Startup | Weekly reports |
| Growth | Daily reports |
| Scale | Real-time insights |
| Enterprise | Real-time insights |
Analytics History
| Plan | Data Retention |
|---|
| Startup | 30 days |
| Growth | 1 year |
| Scale | Unlimited |
| Enterprise | Unlimited |
Custom Reports & Export
Custom reports and CSV export are available on Scale and Enterprise plans.
- Create custom dashboards with the metrics you care about
- Export data as CSV for use in external tools
- Schedule automatic report delivery to your email
