Your First Campaign

Overview

This guide walks you through creating a complete marketing campaign — from writing the brief to publishing content across your connected channels.

Step 1: Start a New Campaign

From the Dashboard, click New Campaign
You’ll enter the Campaign Workspace — a split-screen interface with an AI chat on the left and a canvas on the right

Campaign Workspace — Campaign workspace — AI chat + canvas

Step 2: Write Your Brief

In the AI chat, describe your campaign. Include:

What you’re promoting (product launch, feature update, blog post, event, etc.)
Who your target audience is
Where you want to publish (social, email, ads, or let AI decide)
When you want the campaign to run
Goals (awareness, signups, traffic, conversions)

Example Brief

We're launching a new feature called "Smart Scheduling" for our project
management tool. Target audience is B2B SaaS product managers and team
leads. We want to announce across LinkedIn, Twitter, and email.
Campaign should run for 2 weeks. Goal is to drive feature adoption
among existing users and attract new signups.

You can also upload documents, images, or links as additional context. The Orchestrator agent will incorporate everything into its research.

Step 3: Review the Strategy

After submitting your brief, the Orchestrator and Strategist agents will:

Research your company, industry, and competitors
Build an Ideal Customer Profile (ICP)
Define messaging pillars and positioning
Recommend a channel mix with content calendar
Set measurable KPIs

Campaign Strategy — AI-generated campaign strategy

Strategy Components

Component	What It Contains
ICP	Target audience demographics, pain points, motivations
Positioning	How your product solves the audience’s problem
Messaging Pillars	3–5 key messages to communicate
Channel Mix	Which platforms to use and why
Content Calendar	Posting schedule and content types
KPIs	Success metrics and targets

You can approve the strategy as-is or provide feedback in the chat to refine it.

Step 4: Review Generated Content

Once the strategy is approved, the Copywriter agent generates content for each channel:

Social posts with platform-specific formatting
Email copy with subject lines and CTAs
Ad copy with headlines and descriptions (if using paid ads)
AI-generated images optimized for each platform

Content Grid — Reviewing generated content for each channel

Editing Content

Click on any piece of content to edit it
Use the chat to ask the AI to revise (e.g., “Make the LinkedIn post more formal” or “Add a statistic to the email”)
Create A/B variants by asking for alternative versions

Step 5: Approve & Schedule

For each piece of content, you have three options:

Action	What Happens
Approve	Content is queued for publishing at the scheduled time
Request Changes	Content goes back to the AI for revision
Reject	Content is removed from the campaign

You must approve each piece individually. AI Wave will never publish anything without your explicit approval.

Approval Flow — Approving content for publishing

Step 6: Monitor Performance

Once content starts publishing, the Analyst agent begins tracking performance:

Real-time metrics per channel (impressions, engagement, clicks, conversions)
AI-generated insights (“Your LinkedIn posts perform 3x better when published before 9 AM”)
Recommendations for optimization

Campaign Analytics — Live campaign analytics

Visit the Analytics tab of your campaign to view all data.

What’s Next?

Campaign Strategy Deep Dive

Learn more about how AI Wave builds your marketing strategy.

Content Creation

Explore all content types and editing capabilities.

Welcome

Getting Started

Core Concepts

Campaigns

Channels

Integrations

Account & Billing

Resources

Overview

Step 1: Start a New Campaign