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Overview

This guide walks you through creating a complete marketing campaign — from writing the brief to publishing content across your connected channels.

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Step 1: Start a New Campaign

  1. From the Dashboard, click New Campaign
  2. You’ll enter the Campaign Workspace — a split-screen interface with an AI chat on the left and a canvas on the right
Campaign Workspace

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Step 2: Write Your Brief

In the AI chat, describe your campaign. Include:
  • What you’re promoting (product launch, feature update, blog post, event, etc.)
  • Who your target audience is
  • Where you want to publish (social, email, ads, or let AI decide)
  • When you want the campaign to run
  • Goals (awareness, signups, traffic, conversions)

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Example Brief

We're launching a new feature called "Smart Scheduling" for our project
management tool. Target audience is B2B SaaS product managers and team
leads. We want to announce across LinkedIn, Twitter, and email.
Campaign should run for 2 weeks. Goal is to drive feature adoption
among existing users and attract new signups.
You can also upload documents, images, or links as additional context. The Orchestrator agent will incorporate everything into its research.

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Step 3: Review the Strategy

After submitting your brief, the Orchestrator and Strategist agents will:
  1. Research your company, industry, and competitors
  2. Build an Ideal Customer Profile (ICP)
  3. Define messaging pillars and positioning
  4. Recommend a channel mix with content calendar
  5. Set measurable KPIs
Campaign Strategy

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Strategy Components

ComponentWhat It Contains
ICPTarget audience demographics, pain points, motivations
PositioningHow your product solves the audience’s problem
Messaging Pillars3–5 key messages to communicate
Channel MixWhich platforms to use and why
Content CalendarPosting schedule and content types
KPIsSuccess metrics and targets
You can approve the strategy as-is or provide feedback in the chat to refine it.

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Step 4: Review Generated Content

Once the strategy is approved, the Copywriter agent generates content for each channel:
  • Social posts with platform-specific formatting
  • Email copy with subject lines and CTAs
  • Ad copy with headlines and descriptions (if using paid ads)
  • AI-generated images optimized for each platform
Content Grid

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Editing Content

  • Click on any piece of content to edit it
  • Use the chat to ask the AI to revise (e.g., “Make the LinkedIn post more formal” or “Add a statistic to the email”)
  • Create A/B variants by asking for alternative versions

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Step 5: Approve & Schedule

For each piece of content, you have three options:
ActionWhat Happens
ApproveContent is queued for publishing at the scheduled time
Request ChangesContent goes back to the AI for revision
RejectContent is removed from the campaign
You must approve each piece individually. AI Wave will never publish anything without your explicit approval.
Approval Flow

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Step 6: Monitor Performance

Once content starts publishing, the Analyst agent begins tracking performance:
  • Real-time metrics per channel (impressions, engagement, clicks, conversions)
  • AI-generated insights (“Your LinkedIn posts perform 3x better when published before 9 AM”)
  • Recommendations for optimization
Campaign Analytics
Visit the Analytics tab of your campaign to view all data.

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What’s Next?

Campaign Strategy Deep Dive

Learn more about how AI Wave builds your marketing strategy.

Content Creation

Explore all content types and editing capabilities.