Overview
AI Wave’s Ads Manager agent creates and manages paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram). This is one of AI Wave’s key differentiators — unified organic and paid campaign management in one platform.
Paid advertising features are available on Growth, Scale, and Enterprise plans.
Google Ads
| Feature | Detail |
|---|
| Campaign types | Search, Display, Performance Max |
| Ad formats | Text ads, responsive search ads, display ads |
| Targeting | Keywords, audiences, demographics, locations |
| Bidding | Automated bidding strategies (maximize clicks, conversions, ROAS) |
| Feature | Detail |
|---|
| Campaign types | Awareness, Traffic, Engagement, Leads, Conversions |
| Ad formats | Image ads, carousel ads, video ads |
| Targeting | Interests, behaviors, lookalike audiences, retargeting |
| Placements | Facebook Feed, Instagram Feed, Stories, Reels, Audience Network |
How Ads Work in AI Wave
1. Strategy Phase
The Strategist agent determines:
- Whether paid ads should be part of your campaign
- Which platform(s) to use
- Target audience configuration
- Budget allocation recommendations
2. Ad Creation
The Copywriter and Ads Manager agents collaborate to create:
- Ad headlines and descriptions
- Creative assets (AI-generated images)
- Audience targeting configuration
- Budget and bidding settings
3. Approval
Before any ad goes live, you review:
- All ad creative (copy + images)
- Target audience details
- Daily and total budget
- Campaign duration
- Bidding strategy
Budget protection is built-in. AI Wave will never exceed your approved budget. Campaigns automatically pause when the budget limit is reached.
4. Optimization
Once live, the Ads Manager agent monitors and optimizes:
- Bid adjustments based on performance
- Audience refinement
- Budget reallocation to top-performing ads
- Recommendations for new ad variants
Budget Management
| Control | Description |
|---|
| Daily budget | Maximum spend per day |
| Total budget | Maximum spend for the entire campaign |
| Budget alerts | Notifications at 50%, 75%, and 90% spend |
| Emergency pause | Instantly stop all ad spend |
Setting Up Ads
- Go to Settings → Integrations → Ads
- Connect your Google Ads account and/or Meta Business Manager
- Ensure billing is set up on the ad platform side
- AI Wave manages campaigns within your connected accounts
AI Wave creates and manages campaigns within your existing ad accounts. You maintain full ownership and control through Google Ads and Meta Ads Manager directly if needed.
