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Overview

AI Wave’s Ads Manager agent creates and manages paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram). This is one of AI Wave’s key differentiators — unified organic and paid campaign management in one platform.
Paid advertising features are available on Growth, Scale, and Enterprise plans.

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Supported Platforms

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Meta Ads

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How Ads Work in AI Wave

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1. Strategy Phase

The Strategist agent determines:
  • Whether paid ads should be part of your campaign
  • Which platform(s) to use
  • Target audience configuration
  • Budget allocation recommendations

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2. Ad Creation

The Copywriter and Ads Manager agents collaborate to create:
  • Ad headlines and descriptions
  • Creative assets (AI-generated images)
  • Audience targeting configuration
  • Budget and bidding settings
Ads Console

Ads Console — Google Ads campaign configuration

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3. Approval

Before any ad goes live, you review:
  • All ad creative (copy + images)
  • Target audience details
  • Daily and total budget
  • Campaign duration
  • Bidding strategy
Budget protection is built-in. AI Wave will never exceed your approved budget. Campaigns automatically pause when the budget limit is reached.

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4. Optimization

Once live, the Ads Manager agent monitors and optimizes:
  • Bid adjustments based on performance
  • Audience refinement
  • Budget reallocation to top-performing ads
  • Recommendations for new ad variants
Ad Performance

Ad campaign performance tracking

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Budget Management

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Setting Up Ads

  1. Go to Settings → Integrations → Ads
  2. Connect your Google Ads account and/or Meta Business Manager
  3. Ensure billing is set up on the ad platform side
  4. AI Wave manages campaigns within your connected accounts
AI Wave creates and manages campaigns within your existing ad accounts. You maintain full ownership and control through Google Ads and Meta Ads Manager directly if needed.