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Overview

AI Wave uses 8 specialized AI agents that work together as a coordinated marketing team. Each agent has a specific role, expertise, and set of tools — just like a real marketing department.
Agent Architecture

AI Wave agent architecture — how the 8 agents collaborate

The Agent Team

Orchestrator

The Project Manager The Orchestrator is the central coordinator. It receives your campaign brief, conducts deep research on your company and market, then routes tasks to the right specialized agents.

Strategist

The Marketing Director The Strategist takes research from the Orchestrator and builds your complete campaign strategy — ICP, positioning, messaging pillars, channel mix, and KPIs.

Copywriter

The Content Creator The Copywriter generates all text-based content — social posts, emails, ad copy — optimized for each platform and aligned with your brand voice.

SEO Auditor

The SEO Specialist The SEO Auditor analyzes keyword opportunities, audits your website’s SEO health, and provides recommendations to improve search visibility.

Social Publisher

The Social Media Manager The Social Publisher handles the actual posting to all connected social media platforms. It manages scheduling, formatting, and platform-specific optimizations.

Ads Manager

The Paid Media Specialist The Ads Manager creates and manages paid advertising campaigns on Google Ads and Meta Ads, including audience targeting, budget allocation, and bid optimization.

Email Publisher

The Email Marketing Manager The Email Publisher handles email campaign execution — sending sequences, managing deliverability, and optimizing send times.

Analyst

The Data Analyst The Analyst monitors campaign performance, generates reports, and provides data-driven recommendations for optimization.

Agent Collaboration Flow

Approval Gates

AI Wave is built on a principle of autonomy with control. Agents that create, research, and analyze work autonomously. Agents that publish, send, or spend always require your approval.

Learn more about Approval Gates

Understand exactly how approval gates work and what each one controls.