Overview
AI Wave uses 8 specialized AI agents that work together as a coordinated marketing team. Each agent has a specific role, expertise, and set of tools — just like a real marketing department.
The Agent Team
Orchestrator
The Project Manager The Orchestrator is the central coordinator. It receives your campaign brief, conducts deep research on your company and market, then routes tasks to the right specialized agents.| Attribute | Detail |
|---|---|
| Role | Task routing, research, workflow management |
| When active | First agent to engage on every campaign |
| Requires approval | No — research and coordination only |
Strategist
The Marketing Director The Strategist takes research from the Orchestrator and builds your complete campaign strategy — ICP, positioning, messaging pillars, channel mix, and KPIs.| Attribute | Detail |
|---|---|
| Role | Campaign strategy, ICP, positioning, channel recommendations |
| When active | After Orchestrator completes research |
| Requires approval | No — but you review the strategy before proceeding |
Copywriter
The Content Creator The Copywriter generates all text-based content — social posts, emails, ad copy — optimized for each platform and aligned with your brand voice.| Attribute | Detail |
|---|---|
| Role | Content generation, SEO optimization, brand voice alignment |
| When active | After strategy is approved |
| Requires approval | Conditional — content goes through your review |
SEO Auditor
The SEO Specialist The SEO Auditor analyzes keyword opportunities, audits your website’s SEO health, and provides recommendations to improve search visibility.| Attribute | Detail |
|---|---|
| Role | Keyword research, SEO audit, content recommendations |
| When active | During strategy phase and ongoing optimization |
| Requires approval | No — audit and recommendations only |
Social Publisher
The Social Media Manager The Social Publisher handles the actual posting to all connected social media platforms. It manages scheduling, formatting, and platform-specific optimizations.| Attribute | Detail |
|---|---|
| Role | Social media posting across all connected platforms |
| When active | After content is approved |
| Requires approval | Always — nothing is posted without your approval |
Ads Manager
The Paid Media Specialist The Ads Manager creates and manages paid advertising campaigns on Google Ads and Meta Ads, including audience targeting, budget allocation, and bid optimization.| Attribute | Detail |
|---|---|
| Role | Paid ad campaign creation, targeting, budget management |
| When active | When campaigns include paid channels |
| Requires approval | Always — no spend without your approval |
Email Publisher
The Email Marketing Manager The Email Publisher handles email campaign execution — sending sequences, managing deliverability, and optimizing send times.| Attribute | Detail |
|---|---|
| Role | Email campaign execution, sequences, deliverability |
| When active | When campaigns include email channels |
| Requires approval | Always — no emails sent without your approval |
Analyst
The Data Analyst The Analyst monitors campaign performance, generates reports, and provides data-driven recommendations for optimization.| Attribute | Detail |
|---|---|
| Role | Performance analysis, reporting, optimization recommendations |
| When active | Continuously after campaign launch |
| Requires approval | No — analysis and reporting only |
Agent Collaboration Flow
Approval Gates
AI Wave is built on a principle of autonomy with control. Agents that create, research, and analyze work autonomously. Agents that publish, send, or spend always require your approval.| Agent | Autonomous | Requires Approval |
|---|---|---|
| Orchestrator | Yes | — |
| Strategist | Yes | — |
| Copywriter | Partial | Content review |
| SEO Auditor | Yes | — |
| Social Publisher | — | Always |
| Ads Manager | — | Always |
| Email Publisher | — | Always |
| Analyst | Yes | — |
Learn more about Approval Gates
Understand exactly how approval gates work and what each one controls.