Campaign Lifecycle

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Overview

Every AI Wave campaign follows a structured lifecycle with clear phases. This ensures quality, transparency, and your full control at every step.

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The 6 Phases

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Phase 1: Brief

You provide the campaign brief — what you’re promoting, who you’re targeting, and your goals. This is the only manual input required. The brief can be as simple as a few sentences or as detailed as a full marketing document. The more context you provide, the better the output.

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Phase 2: Research & Strategy

The Orchestrator agent researches your company, industry, competitors, and audience. Then the Strategist agent creates a complete campaign strategy:

• Ideal Customer Profile (ICP)
• Positioning and messaging pillars
• Channel mix and content calendar
• Budget allocation (for paid campaigns)
• KPIs and success metrics

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Phase 3: Content Creation

The Copywriter agent generates content for every channel in your strategy:

• Social posts optimized for each platform
• Email campaigns with subject lines and CTAs
• Ad copy with headlines and descriptions
• AI-generated images

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Phase 4: Review & Approval

You review all generated content in the Campaign Workspace. For each piece:

• Approve — Queued for publishing
• Request changes — AI revises based on your feedback
• Reject — Removed from the campaign

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Phase 5: Execution

Publishing agents (Social Publisher, Email Publisher, Ads Manager) execute the campaign:

• Social posts are scheduled and published
• Email sequences are sent
• Ad campaigns go live with your approved budgets

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Phase 6: Analysis & Optimization

The Analyst agent continuously monitors performance and provides:

• Real-time metrics and dashboards
• AI-generated insights and recommendations
• Optimization suggestions for future campaigns

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Campaign States