Overview
Every AI Wave campaign follows a structured lifecycle with clear phases. This ensures quality, transparency, and your full control at every step.
The 6 Phases
Phase 1: Brief
You provide the campaign brief — what you’re promoting, who you’re targeting, and your goals. This is the only manual input required. The brief can be as simple as a few sentences or as detailed as a full marketing document. The more context you provide, the better the output.Phase 2: Research & Strategy
The Orchestrator agent researches your company, industry, competitors, and audience. Then the Strategist agent creates a complete campaign strategy:- Ideal Customer Profile (ICP)
- Positioning and messaging pillars
- Channel mix and content calendar
- Budget allocation (for paid campaigns)
- KPIs and success metrics
Phase 3: Content Creation
The Copywriter agent generates content for every channel in your strategy:- Social posts optimized for each platform
- Email campaigns with subject lines and CTAs
- Ad copy with headlines and descriptions
- AI-generated images
Phase 4: Review & Approval
You review all generated content in the Campaign Workspace. For each piece:- Approve — Queued for publishing
- Request changes — AI revises based on your feedback
- Reject — Removed from the campaign
Phase 5: Execution
Publishing agents (Social Publisher, Email Publisher, Ads Manager) execute the campaign:- Social posts are scheduled and published
- Email sequences are sent
- Ad campaigns go live with your approved budgets
Phase 6: Analysis & Optimization
The Analyst agent continuously monitors performance and provides:- Real-time metrics and dashboards
- AI-generated insights and recommendations
- Optimization suggestions for future campaigns
Campaign States
| State | Description |
|---|---|
| Draft | Campaign is being created, brief provided |
| Researching | Orchestrator is conducting market research |
| Strategy Ready | Strategy generated, awaiting your review |
| Creating Content | Copywriter generating assets |
| Pending Approval | Content ready for your review |
| Scheduled | Approved content queued for publishing |
| Live | Campaign actively publishing and running |
| Completed | All scheduled content has been published |
| Paused | Campaign temporarily halted by you |
You can pause a live campaign at any time. Pausing stops all scheduled publishing immediately. You can resume whenever you’re ready.