Overview
AI Wave’s Social Publisher agent handles posting to all connected social media platforms. Content is always generated specifically for each platform, respecting character limits, formatting conventions, and audience expectations.
LinkedIn
Best for: B2B audiences, thought leadership, professional networking.
| Feature | Detail |
|---|
| Content types | Text posts, articles, carousel documents, images |
| Character limit | 3,000 characters |
| Best practices | Hook in first line, break into short paragraphs, use line breaks, 3–5 hashtags |
| Plan | All plans |
| Feature | Detail |
|---|
| Content types | Tweets, threads, images |
| Character limit | 280 characters per tweet |
| Best practices | Concise, punchy first tweet, threads for longer narratives |
| Plan | All plans |
Facebook
Best for: Broad audiences, community building, events.
| Feature | Detail |
|---|
| Content types | Posts, images, links |
| Character limit | 63,206 characters (practical: keep under 500) |
| Best practices | Conversational tone, engaging questions, visual content |
| Plan | Growth and above |
Instagram
Best for: Visual products, lifestyle brands, younger audiences.
| Feature | Detail |
|---|
| Content types | Feed posts, carousel posts, images |
| Character limit | 2,200 characters |
| Best practices | Visual-first, strong captions, 20–30 hashtags, engage in comments |
| Plan | Growth and above |
Reddit
Best for: Niche communities, authentic engagement, technical audiences.
| Feature | Detail |
|---|
| Content types | Text posts, link posts |
| Best practices | Value-first, no hard selling, respect subreddit rules, authentic tone |
| Plan | All plans |
Reddit has strong community norms against promotional content. The Copywriter agent creates Reddit-appropriate content that provides value first, with subtle references to your product. Always respect subreddit rules.
Threads
Best for: Casual conversations, Instagram audience crossover.
| Feature | Detail |
|---|
| Content types | Text posts, images |
| Character limit | 500 characters |
| Plan | All plans |
Bluesky
Best for: Early adopter communities, open protocol enthusiasts.
| Feature | Detail |
|---|
| Content types | Posts, images |
| Character limit | 300 characters |
| Plan | All plans |
Connecting Social Accounts
To publish content, you need to connect your social media accounts:
- Go to Settings → Integrations
- Click on the platform you want to connect
- Authorize AI Wave to post on your behalf
- Select which page/profile to use (for platforms with multiple pages)
See Social Account Integration for detailed setup instructions.
Publishing Flow
- Content generated → Copywriter creates platform-specific posts
- You approve → Review and approve each post
- Scheduled → Post is queued at the optimal time
- Published → Social Publisher agent posts to the platform
- Tracked → Analyst begins monitoring engagement
