Overview
Once your campaign strategy is approved, the Copywriter agent generates content for every channel in your plan. All content is tailored to your brand voice, optimized for each platform, and ready for your review.Content Types
Social Media Posts
Platform-optimized posts with:- Platform-specific formatting — Character limits, hashtag strategies, mention formats
- Hook optimization — First line designed to stop the scroll
- Call-to-action — Clear next step for the reader
- Media suggestions — Image recommendations for each post
Social media content previews across platforms
Email Content
Complete email campaigns including:- Subject line (with A/B variant options)
- Preview text
- Email body with formatting
- CTA buttons
- Footer and unsubscribe handling
Ad Copy
For Google Ads and Meta Ads:- Headlines (multiple variants)
- Descriptions
- Display URLs
- Call-to-action selection
- Ad extensions (sitelinks, callouts)
AI-Generated Images
AI Wave generates images optimized for each platform:Editing Content
In-Line Editing
Click on any piece of content to edit it directly. Changes are saved automatically.AI-Assisted Revisions
Use the AI chat to request changes:A/B Variants
Ask the Copywriter to create alternative versions:Content Library
All generated content is stored in your Content Library:- Browse by campaign, channel, or date
- Reuse content across campaigns
- View performance metrics for published content
- Export content for external use
Content Library — browse and reuse generated content