Overview
Campaigns are the core unit of work in AI Wave. Each campaign represents a coordinated marketing effort across one or more channels, powered by your AI agent team.Starting a New Campaign
- Click New Campaign from the dashboard or campaigns list
- You’ll enter the Campaign Workspace — a split-screen interface
The Campaign Workspace
| Section | Purpose |
|---|---|
| AI Chat (left panel) | Interact with the Orchestrator agent. Provide your brief, ask questions, give feedback. |
| Canvas (right panel) | View generated strategy, content, and campaign assets. |
Writing an Effective Brief
The quality of your campaign depends on the quality of your brief. Here’s what to include:Essential Information
| Element | Example |
|---|---|
| What you’re promoting | ”Launching our new Smart Scheduling feature” |
| Target audience | ”B2B SaaS product managers at companies with 50–500 employees” |
| Key message | ”Save 5 hours per week on meeting scheduling” |
| Channels | ”LinkedIn, Twitter, and email” |
| Timeline | ”2-week campaign starting next Monday” |
| Goal | ”Drive feature adoption among existing users” |
Optional Enhancements
- Attachments — Upload product screenshots, one-pagers, or press releases
- Competitor references — “We compete with Calendly and SavvyCal”
- Tone guidance — “Keep it professional but not stiff”
- Budget — For paid campaigns: “€500/week across Google and Meta”
- Exclusions — “Don’t mention pricing” or “Avoid comparing to X”
Campaign Types
AI Wave supports several types of campaigns:Product Launch
Announce a new product or feature across all channels with coordinated messaging.
Content Promotion
Promote blog posts, case studies, or thought leadership content.
Event Marketing
Drive registrations and awareness for webinars, conferences, or product demos.
Always-On
Ongoing social presence with regular posts to maintain audience engagement.
Paid Campaign
Google Ads and/or Meta Ads campaigns with targeting, budgets, and optimization.
Email Sequence
Multi-step email campaigns for nurture, onboarding, or announcements.
Managing Campaigns
Campaign List
View all your campaigns from the Campaigns page. Each campaign shows:- Campaign name and status
- Channels being used
- Performance summary (impressions, engagement, clicks)
- Next scheduled action
Campaign Actions
| Action | Description |
|---|---|
| Pause | Temporarily stop all publishing. Content remains queued. |
| Resume | Continue a paused campaign. |
| Archive | Move a completed campaign to the archive. |
| Duplicate | Create a new campaign based on an existing one. |