Brand Settings

Overview

Brand Settings (also called Brand DNA) tell AI Wave’s agents how to represent your brand. This information is used by the Copywriter, Strategist, and other agents to ensure all generated content is on-brand.

Brand Settings configuration

Brand Voice

Define how your brand communicates:

Tone Presets

Tone	Description	Example
Professional	Formal, authoritative, corporate	”Our platform delivers enterprise-grade solutions”
Friendly	Warm, approachable, conversational	”We’re here to help you grow your business”
Bold	Direct, confident, provocative	”Stop wasting time on manual marketing”
Technical	Precise, detailed, expert	”Leveraging NLP-driven content optimization”
Creative	Playful, innovative, unconventional	”Marketing that practically runs itself”

Custom Guidelines

Add specific rules for your brand voice:

Examples:
- "Never use exclamation marks in LinkedIn posts"
- "Always mention sustainability when relevant"
- "Avoid jargon — our audience is non-technical founders"
- "Use 'you' and 'your' instead of 'users' and 'customers'"
- "Our competitors are X and Y — never mention them by name"

Visual Identity

Setting	Description
Logo	Upload your logo (SVG or PNG). Used in email templates and reports.
Primary Color	Your main brand color. Applied to CTAs and highlights.
Secondary Color	Your accent color. Used for secondary elements.

Setting	Description
Company Name	Your official business name
Website	Your company URL
Industry	Your primary business category
Description	What your company does (used by the Orchestrator for research)
Target Market	B2B, B2C, or Both

Product Information

Provide details about your products or services to help agents create more specific content:

Setting	Description
Product/Service Name	What you’re selling
Value Proposition	Your core benefit to customers
Key Features	Top features or capabilities
Differentiators	What makes you different from competitors
Pricing	Your pricing model (helps with CTA alignment)

The more detail you provide in Brand Settings, the less context you need to include in each campaign brief. Think of it as training your AI marketing team once so they get it right every time.

Updating Brand Settings

Changes to Brand Settings take effect on all new content generated after the update. Existing approved content is not modified.

Go to Settings → Brand
Update any section
Click Save Changes

Team Management Security & Privacy

Welcome

Getting Started

Core Concepts

Campaigns

Channels

Integrations

Account & Billing

Resources

Overview

Brand Voice

Tone Presets

Custom Guidelines

Visual Identity

Company Information

Product Information

Updating Brand Settings

​Overview

​Brand Voice

​Tone Presets

​Custom Guidelines

​Visual Identity

​Company Information

​Product Information

​Updating Brand Settings

Overview

Brand Voice

Tone Presets

Custom Guidelines

Visual Identity

Company Information

Product Information

Updating Brand Settings