> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> Marketing and AI Wave terminology explained.

## A

**A/B Testing**
Testing two variants of content (e.g., different headlines) to see which performs better.

**Active Campaign**
A campaign that is currently live and publishing content. Each plan has a limit on the number of active campaigns.

**Ads Manager (Agent)**
AI Wave's specialized agent for creating and managing Google Ads and Meta Ads campaigns.

**Analyst (Agent)**
AI Wave's specialized agent for tracking performance, generating reports, and providing optimization recommendations.

**Approval Gate**
A checkpoint where AI Wave pauses and waits for your explicit approval before taking a public-facing action (publishing, sending, spending).

## B

**Brand DNA**
Your brand identity configuration in AI Wave — including voice, tone, colors, and guidelines. Used by all agents to ensure on-brand content.

**Brief**
The initial description you provide when creating a campaign, including what you're promoting, your audience, goals, and channels.

**Bounce Rate (Email)**
The percentage of emails that failed to deliver to recipients.

## C

**Campaign**
A coordinated marketing effort in AI Wave, spanning one or more channels, with a strategy, content, and analytics.

**Channel**
A marketing platform where content is published (e.g., LinkedIn, Twitter/X, email, Google Ads).

**Content Calendar**
A visual schedule of when content will be published across all channels.

**Content Generation**
The process of AI agents creating marketing content (text, images) for your campaigns. Counted against your plan's monthly quota.

**Conversion**
A desired action taken by your audience (e.g., signup, purchase, download).

**Copywriter (Agent)**
AI Wave's specialized agent for creating text content — social posts, emails, ad copy.

**CPC (Cost Per Click)**
In paid advertising, the average cost each time someone clicks your ad.

**CTR (Click-Through Rate)**
The percentage of people who clicked a link after seeing your content or ad.

## E

**Email Publisher (Agent)**
AI Wave's specialized agent for executing email campaigns through Resend.

**Engagement Rate**
The percentage of people who interacted with your content (likes, comments, shares) relative to how many saw it.

## I

**ICP (Ideal Customer Profile)**
A detailed description of your perfect customer — demographics, pain points, motivations, and behaviors. Generated by the Strategist agent.

**Impressions**
The number of times your content was displayed to users.

**Integration**
A connection between AI Wave and an external platform (e.g., LinkedIn, Google Analytics).

## K

**KPI (Key Performance Indicator)**
A measurable metric used to evaluate campaign success (e.g., CTR, conversion rate, ROAS).

## M

**Messaging Pillar**
A core theme or message that all campaign content should reinforce. Defined in the campaign strategy.

## O

**Orchestrator (Agent)**
AI Wave's central coordinator agent. It receives your brief, researches your market, and routes tasks to specialized agents.

## P

**Positioning**
How your product or service is perceived relative to competitors. Defined by the Strategist agent as part of your campaign strategy.

## R

**ROAS (Return on Ad Spend)**
Revenue generated for every euro spent on advertising. A ROAS of 3x means you earned €3 for every €1 spent.

## S

**SEO Auditor (Agent)**
AI Wave's specialized agent for keyword research, search visibility analysis, and SEO recommendations.

**Social Publisher (Agent)**
AI Wave's specialized agent for posting content to social media platforms.

**Strategist (Agent)**
AI Wave's specialized agent for building campaign strategies — ICP, positioning, messaging, channel mix, and KPIs.

## U

**UTM Parameters**
Tags added to URLs to track traffic sources in analytics tools. AI Wave adds these automatically to all published links.

## W

**Workspace**
Your organization's environment in AI Wave, containing all campaigns, content, integrations, and settings.