> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Integrations

> Connect Google Analytics 4 and Google Search Console for comprehensive tracking.

## Google Analytics 4

Connect GA4 to AI Wave to track campaign-driven traffic and conversions on your website.

### Setup

<Steps>
  <Step title="Navigate to Integrations">
    Go to **Settings** → **Integrations** → **Google Analytics 4**
  </Step>

  <Step title="Sign In with Google">
    Authorize AI Wave to access your Google Analytics data.
  </Step>

  <Step title="Select Property">
    Choose the GA4 property that corresponds to your website.
  </Step>
</Steps>

### What AI Wave Reads

| Data                | Purpose                                           |
| ------------------- | ------------------------------------------------- |
| **Traffic sources** | Track which channels drive the most visitors      |
| **Page views**      | Identify which landing pages perform best         |
| **Conversions**     | Measure campaign effectiveness against your goals |
| **User behavior**   | Understand how visitors interact with your site   |

<Info>
  AI Wave only **reads** your analytics data. It never modifies your GA4 configuration, goals, or events.
</Info>

### UTM Tracking

AI Wave automatically adds UTM parameters to all published links:

| Parameter      | Value                                         |
| -------------- | --------------------------------------------- |
| `utm_source`   | Platform name (e.g., `linkedin`, `twitter`)   |
| `utm_medium`   | Channel type (e.g., `social`, `email`, `cpc`) |
| `utm_campaign` | Campaign name                                 |
| `utm_content`  | Content variant identifier                    |

This ensures clean attribution in your GA4 reports.

## Google Search Console

Connect Search Console to give the **SEO Auditor** agent access to your search performance data.

### Setup

<Steps>
  <Step title="Navigate to Integrations">
    Go to **Settings** → **Integrations** → **Google Search Console**
  </Step>

  <Step title="Sign In with Google">
    Authorize AI Wave to access your Search Console data.
  </Step>

  <Step title="Select Property">
    Choose the property that matches your website.
  </Step>
</Steps>

### What AI Wave Reads

| Data                    | Purpose                                      |
| ----------------------- | -------------------------------------------- |
| **Search queries**      | Keywords your site ranks for                 |
| **Click-through rates** | How often searchers click your results       |
| **Impressions**         | How often your pages appear in search        |
| **Average position**    | Your ranking position for each query         |
| **Crawl errors**        | Technical issues affecting search visibility |

The **SEO Auditor** and **Analyst** agents use this data to:

* Identify keyword opportunities
* Recommend content optimizations
* Track SEO performance over time
* Alert you to indexing or crawl issues