> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Your First Campaign

> Step-by-step guide to creating, reviewing, and launching your first AI-powered marketing campaign.

## Overview

This guide walks you through creating a complete marketing campaign — from writing the brief to publishing content across your connected channels.

## Step 1: Start a New Campaign

1. From the **Dashboard**, click **New Campaign**
2. You'll enter the Campaign Workspace — a split-screen interface with an AI chat on the left and a canvas on the right

<Frame caption="Campaign workspace — AI chat + canvas">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-campaign-workspace.png" alt="Campaign Workspace" />
</Frame>

## Step 2: Write Your Brief

In the AI chat, describe your campaign. Include:

* **What** you're promoting (product launch, feature update, blog post, event, etc.)
* **Who** your target audience is
* **Where** you want to publish (social, email, ads, or let AI decide)
* **When** you want the campaign to run
* **Goals** (awareness, signups, traffic, conversions)

### Example Brief

```
We're launching a new feature called "Smart Scheduling" for our project
management tool. Target audience is B2B SaaS product managers and team
leads. We want to announce across LinkedIn, Twitter, and email.
Campaign should run for 2 weeks. Goal is to drive feature adoption
among existing users and attract new signups.
```

<Tip>
  You can also upload documents, images, or links as additional context. The Orchestrator agent will incorporate everything into its research.
</Tip>

## Step 3: Review the Strategy

After submitting your brief, the **Orchestrator** and **Strategist** agents will:

1. Research your company, industry, and competitors
2. Build an Ideal Customer Profile (ICP)
3. Define messaging pillars and positioning
4. Recommend a channel mix with content calendar
5. Set measurable KPIs

<Frame caption="AI-generated campaign strategy">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-campaign-strategy.png" alt="Campaign Strategy" />
</Frame>

### Strategy Components

| Component             | What It Contains                                       |
| --------------------- | ------------------------------------------------------ |
| **ICP**               | Target audience demographics, pain points, motivations |
| **Positioning**       | How your product solves the audience's problem         |
| **Messaging Pillars** | 3–5 key messages to communicate                        |
| **Channel Mix**       | Which platforms to use and why                         |
| **Content Calendar**  | Posting schedule and content types                     |
| **KPIs**              | Success metrics and targets                            |

You can **approve the strategy as-is** or **provide feedback** in the chat to refine it.

## Step 4: Review Generated Content

Once the strategy is approved, the **Copywriter** agent generates content for each channel:

* Social posts with platform-specific formatting
* Email copy with subject lines and CTAs
* Ad copy with headlines and descriptions (if using paid ads)
* AI-generated images optimized for each platform

<Frame caption="Reviewing generated content for each channel">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-content-grid.png" alt="Content Grid" />
</Frame>

### Editing Content

* Click on any piece of content to edit it
* Use the chat to ask the AI to revise (e.g., "Make the LinkedIn post more formal" or "Add a statistic to the email")
* Create A/B variants by asking for alternative versions

## Step 5: Approve & Schedule

For each piece of content, you have three options:

| Action              | What Happens                                           |
| ------------------- | ------------------------------------------------------ |
| **Approve**         | Content is queued for publishing at the scheduled time |
| **Request Changes** | Content goes back to the AI for revision               |
| **Reject**          | Content is removed from the campaign                   |

<Warning>
  **You must approve each piece individually.** AI Wave will never publish anything without your explicit approval.
</Warning>

<Frame caption="Approving content for publishing">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-approval-flow.png" alt="Approval Flow" />
</Frame>

## Step 6: Monitor Performance

Once content starts publishing, the **Analyst** agent begins tracking performance:

* Real-time metrics per channel (impressions, engagement, clicks, conversions)
* AI-generated insights ("Your LinkedIn posts perform 3x better when published before 9 AM")
* Recommendations for optimization

<Frame caption="Live campaign analytics">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-campaign-analytics.png" alt="Campaign Analytics" />
</Frame>

Visit the **Analytics** tab of your campaign to view all data.

## What's Next?

<CardGroup cols={2}>
  <Card title="Campaign Strategy Deep Dive" icon="chess" href="/campaigns/campaign-strategy">
    Learn more about how AI Wave builds your marketing strategy.
  </Card>

  <Card title="Content Creation" icon="pen-nib" href="/campaigns/content-creation">
    Explore all content types and editing capabilities.
  </Card>
</CardGroup>