> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Lifecycle

> Understand the complete lifecycle of an AI Wave campaign — from brief to optimization.

## Overview

Every AI Wave campaign follows a structured lifecycle with clear phases. This ensures quality, transparency, and your full control at every step.

<Frame caption="Campaign lifecycle diagram">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-campaign-lifecycle.png" alt="Campaign Lifecycle" />
</Frame>

## The 6 Phases

### Phase 1: Brief

**You** provide the campaign brief — what you're promoting, who you're targeting, and your goals. This is the only manual input required.

The brief can be as simple as a few sentences or as detailed as a full marketing document. The more context you provide, the better the output.

### Phase 2: Research & Strategy

The **Orchestrator** agent researches your company, industry, competitors, and audience. Then the **Strategist** agent creates a complete campaign strategy:

* Ideal Customer Profile (ICP)
* Positioning and messaging pillars
* Channel mix and content calendar
* Budget allocation (for paid campaigns)
* KPIs and success metrics

### Phase 3: Content Creation

The **Copywriter** agent generates content for every channel in your strategy:

* Social posts optimized for each platform
* Email campaigns with subject lines and CTAs
* Ad copy with headlines and descriptions
* AI-generated images

### Phase 4: Review & Approval

You review all generated content in the Campaign Workspace. For each piece:

* **Approve** — Queued for publishing
* **Request changes** — AI revises based on your feedback
* **Reject** — Removed from the campaign

### Phase 5: Execution

Publishing agents (**Social Publisher**, **Email Publisher**, **Ads Manager**) execute the campaign:

* Social posts are scheduled and published
* Email sequences are sent
* Ad campaigns go live with your approved budgets

### Phase 6: Analysis & Optimization

The **Analyst** agent continuously monitors performance and provides:

* Real-time metrics and dashboards
* AI-generated insights and recommendations
* Optimization suggestions for future campaigns

## Campaign States

| State                | Description                                |
| -------------------- | ------------------------------------------ |
| **Draft**            | Campaign is being created, brief provided  |
| **Researching**      | Orchestrator is conducting market research |
| **Strategy Ready**   | Strategy generated, awaiting your review   |
| **Creating Content** | Copywriter generating assets               |
| **Pending Approval** | Content ready for your review              |
| **Scheduled**        | Approved content queued for publishing     |
| **Live**             | Campaign actively publishing and running   |
| **Completed**        | All scheduled content has been published   |
| **Paused**           | Campaign temporarily halted by you         |

<Info>
  You can pause a live campaign at any time. Pausing stops all scheduled publishing immediately. You can resume whenever you're ready.
</Info>