> ## Documentation Index > Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt > Use this file to discover all available pages before exploring further. # AI Agents > Meet the 8 specialized AI agents that power your marketing campaigns. ## Overview AI Wave uses **8 specialized AI agents** that work together as a coordinated marketing team. Each agent has a specific role, expertise, and set of tools — just like a real marketing department. Agent Architecture ## The Agent Team ### Orchestrator **The Project Manager** The Orchestrator is the central coordinator. It receives your campaign brief, conducts deep research on your company and market, then routes tasks to the right specialized agents. | Attribute | Detail | | --------------------- | ------------------------------------------- | | **Role** | Task routing, research, workflow management | | **When active** | First agent to engage on every campaign | | **Requires approval** | No — research and coordination only | ### Strategist **The Marketing Director** The Strategist takes research from the Orchestrator and builds your complete campaign strategy — ICP, positioning, messaging pillars, channel mix, and KPIs. | Attribute | Detail | | --------------------- | ------------------------------------------------------------ | | **Role** | Campaign strategy, ICP, positioning, channel recommendations | | **When active** | After Orchestrator completes research | | **Requires approval** | No — but you review the strategy before proceeding | ### Copywriter **The Content Creator** The Copywriter generates all text-based content — social posts, emails, ad copy — optimized for each platform and aligned with your brand voice. | Attribute | Detail | | --------------------- | ----------------------------------------------------------- | | **Role** | Content generation, SEO optimization, brand voice alignment | | **When active** | After strategy is approved | | **Requires approval** | Conditional — content goes through your review | ### SEO Auditor **The SEO Specialist** The SEO Auditor analyzes keyword opportunities, audits your website's SEO health, and provides recommendations to improve search visibility. | Attribute | Detail | | --------------------- | ---------------------------------------------------- | | **Role** | Keyword research, SEO audit, content recommendations | | **When active** | During strategy phase and ongoing optimization | | **Requires approval** | No — audit and recommendations only | ### Social Publisher **The Social Media Manager** The Social Publisher handles the actual posting to all connected social media platforms. It manages scheduling, formatting, and platform-specific optimizations. | Attribute | Detail | | --------------------- | ---------------------------------------------------- | | **Role** | Social media posting across all connected platforms | | **When active** | After content is approved | | **Requires approval** | **Always** — nothing is posted without your approval | ### Ads Manager **The Paid Media Specialist** The Ads Manager creates and manages paid advertising campaigns on Google Ads and Meta Ads, including audience targeting, budget allocation, and bid optimization. | Attribute | Detail | | --------------------- | ------------------------------------------------------- | | **Role** | Paid ad campaign creation, targeting, budget management | | **When active** | When campaigns include paid channels | | **Requires approval** | **Always** — no spend without your approval | ### Email Publisher **The Email Marketing Manager** The Email Publisher handles email campaign execution — sending sequences, managing deliverability, and optimizing send times. | Attribute | Detail | | --------------------- | --------------------------------------------------- | | **Role** | Email campaign execution, sequences, deliverability | | **When active** | When campaigns include email channels | | **Requires approval** | **Always** — no emails sent without your approval | ### Analyst **The Data Analyst** The Analyst monitors campaign performance, generates reports, and provides data-driven recommendations for optimization. | Attribute | Detail | | --------------------- | ------------------------------------------------------------- | | **Role** | Performance analysis, reporting, optimization recommendations | | **When active** | Continuously after campaign launch | | **Requires approval** | No — analysis and reporting only | ## Agent Collaboration Flow ```mermaid theme={null} graph TD A[You write a brief] --> B[Orchestrator] B --> C[Strategist] B --> D[SEO Auditor] C --> E[Copywriter] E --> F{Your Approval} F -->|Approved| G[Social Publisher] F -->|Approved| H[Ads Manager] F -->|Approved| I[Email Publisher] G --> J[Analyst] H --> J I --> J J --> K[Insights & Reports] K -->|Optimization| C ``` ## Approval Gates AI Wave is built on a principle of **autonomy with control**. Agents that create, research, and analyze work autonomously. Agents that **publish, send, or spend** always require your approval. | Agent | Autonomous | Requires Approval | | ---------------- | ---------- | ----------------- | | Orchestrator | Yes | — | | Strategist | Yes | — | | Copywriter | Partial | Content review | | SEO Auditor | Yes | — | | Social Publisher | — | **Always** | | Ads Manager | — | **Always** | | Email Publisher | — | **Always** | | Analyst | Yes | — | Understand exactly how approval gates work and what each one controls.