> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Social Media

> Publishing to LinkedIn, Twitter/X, Facebook, Instagram, Reddit, Threads, and Bluesky.

## Overview

AI Wave's **Social Publisher** agent handles posting to all connected social media platforms. Content is always generated specifically for each platform, respecting character limits, formatting conventions, and audience expectations.

## Supported Platforms

### LinkedIn

Best for: B2B audiences, thought leadership, professional networking.

| Feature             | Detail                                                                         |
| ------------------- | ------------------------------------------------------------------------------ |
| **Content types**   | Text posts, articles, carousel documents, images                               |
| **Character limit** | 3,000 characters                                                               |
| **Best practices**  | Hook in first line, break into short paragraphs, use line breaks, 3–5 hashtags |
| **Plan**            | All plans                                                                      |

<Frame caption="LinkedIn post preview in AI Wave">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-linkedin-preview.png" alt="LinkedIn Preview" />
</Frame>

### Twitter/X

Best for: Tech communities, real-time updates, viral content.

| Feature             | Detail                                                     |
| ------------------- | ---------------------------------------------------------- |
| **Content types**   | Tweets, threads, images                                    |
| **Character limit** | 280 characters per tweet                                   |
| **Best practices**  | Concise, punchy first tweet, threads for longer narratives |
| **Plan**            | All plans                                                  |

### Facebook

Best for: Broad audiences, community building, events.

| Feature             | Detail                                                  |
| ------------------- | ------------------------------------------------------- |
| **Content types**   | Posts, images, links                                    |
| **Character limit** | 63,206 characters (practical: keep under 500)           |
| **Best practices**  | Conversational tone, engaging questions, visual content |
| **Plan**            | Growth and above                                        |

### Instagram

Best for: Visual products, lifestyle brands, younger audiences.

| Feature             | Detail                                                            |
| ------------------- | ----------------------------------------------------------------- |
| **Content types**   | Feed posts, carousel posts, images                                |
| **Character limit** | 2,200 characters                                                  |
| **Best practices**  | Visual-first, strong captions, 20–30 hashtags, engage in comments |
| **Plan**            | Growth and above                                                  |

### Reddit

Best for: Niche communities, authentic engagement, technical audiences.

| Feature            | Detail                                                                |
| ------------------ | --------------------------------------------------------------------- |
| **Content types**  | Text posts, link posts                                                |
| **Best practices** | Value-first, no hard selling, respect subreddit rules, authentic tone |
| **Plan**           | All plans                                                             |

<Warning>
  Reddit has strong community norms against promotional content. The Copywriter agent creates Reddit-appropriate content that provides value first, with subtle references to your product. Always respect subreddit rules.
</Warning>

### Threads

Best for: Casual conversations, Instagram audience crossover.

| Feature             | Detail             |
| ------------------- | ------------------ |
| **Content types**   | Text posts, images |
| **Character limit** | 500 characters     |
| **Plan**            | All plans          |

### Bluesky

Best for: Early adopter communities, open protocol enthusiasts.

| Feature             | Detail         |
| ------------------- | -------------- |
| **Content types**   | Posts, images  |
| **Character limit** | 300 characters |
| **Plan**            | All plans      |

## Connecting Social Accounts

To publish content, you need to connect your social media accounts:

1. Go to **Settings** → **Integrations**
2. Click on the platform you want to connect
3. Authorize AI Wave to post on your behalf
4. Select which page/profile to use (for platforms with multiple pages)

See [Social Account Integration](/integrations/social-accounts) for detailed setup instructions.

## Publishing Flow

1. **Content generated** → Copywriter creates platform-specific posts
2. **You approve** → Review and approve each post
3. **Scheduled** → Post is queued at the optimal time
4. **Published** → Social Publisher agent posts to the platform
5. **Tracked** → Analyst begins monitoring engagement