> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Paid Advertising

> Create and manage Google Ads and Meta Ads campaigns with AI.

## Overview

AI Wave's **Ads Manager** agent creates and manages paid advertising campaigns on **Google Ads** and **Meta Ads** (Facebook & Instagram). This is one of AI Wave's key differentiators — unified organic and paid campaign management in one platform.

<Note>
  Paid advertising features are available on **Growth**, **Scale**, and **Enterprise** plans.
</Note>

## Supported Platforms

### Google Ads

| Feature            | Detail                                                            |
| ------------------ | ----------------------------------------------------------------- |
| **Campaign types** | Search, Display, Performance Max                                  |
| **Ad formats**     | Text ads, responsive search ads, display ads                      |
| **Targeting**      | Keywords, audiences, demographics, locations                      |
| **Bidding**        | Automated bidding strategies (maximize clicks, conversions, ROAS) |

### Meta Ads

| Feature            | Detail                                                          |
| ------------------ | --------------------------------------------------------------- |
| **Campaign types** | Awareness, Traffic, Engagement, Leads, Conversions              |
| **Ad formats**     | Image ads, carousel ads, video ads                              |
| **Targeting**      | Interests, behaviors, lookalike audiences, retargeting          |
| **Placements**     | Facebook Feed, Instagram Feed, Stories, Reels, Audience Network |

## How Ads Work in AI Wave

### 1. Strategy Phase

The **Strategist** agent determines:

* Whether paid ads should be part of your campaign
* Which platform(s) to use
* Target audience configuration
* Budget allocation recommendations

### 2. Ad Creation

The **Copywriter** and **Ads Manager** agents collaborate to create:

* Ad headlines and descriptions
* Creative assets (AI-generated images)
* Audience targeting configuration
* Budget and bidding settings

<Frame caption="Ads Console — Google Ads campaign configuration">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-ads-console.png" alt="Ads Console" />
</Frame>

### 3. Approval

Before any ad goes live, you review:

* All ad creative (copy + images)
* Target audience details
* Daily and total budget
* Campaign duration
* Bidding strategy

<Warning>
  **Budget protection is built-in.** AI Wave will never exceed your approved budget. Campaigns automatically pause when the budget limit is reached.
</Warning>

### 4. Optimization

Once live, the **Ads Manager** agent monitors and optimizes:

* Bid adjustments based on performance
* Audience refinement
* Budget reallocation to top-performing ads
* Recommendations for new ad variants

<Frame caption="Ad campaign performance tracking">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-ad-performance.png" alt="Ad Performance" />
</Frame>

## Budget Management

| Control             | Description                              |
| ------------------- | ---------------------------------------- |
| **Daily budget**    | Maximum spend per day                    |
| **Total budget**    | Maximum spend for the entire campaign    |
| **Budget alerts**   | Notifications at 50%, 75%, and 90% spend |
| **Emergency pause** | Instantly stop all ad spend              |

## Setting Up Ads

1. Go to **Settings** → **Integrations** → **Ads**
2. Connect your Google Ads account and/or Meta Business Manager
3. Ensure billing is set up on the ad platform side
4. AI Wave manages campaigns within your connected accounts

<Info>
  AI Wave creates and manages campaigns within your existing ad accounts. You maintain full ownership and control through Google Ads and Meta Ads Manager directly if needed.
</Info>