> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Marketing

> Send campaign emails, sequences, and newsletters with AI Wave.

## Overview

AI Wave's **Email Publisher** agent handles email campaign execution through [Resend](https://resend.com), a modern email infrastructure provider. The **Copywriter** agent generates email content, and the **Email Publisher** manages sending, deliverability, and scheduling.

## Capabilities

<CardGroup cols={2}>
  <Card title="Campaign Emails" icon="envelope">
    One-time email blasts for announcements, promotions, or updates.
  </Card>

  <Card title="Email Sequences" icon="layer-group">
    Multi-step automated flows — welcome series, nurture campaigns, onboarding.
  </Card>

  <Card title="Newsletters" icon="newspaper">
    Regular content digests sent to your subscriber list.
  </Card>

  <Card title="Transactional Emails" icon="receipt">
    Triggered by user actions — signups, purchases, milestones.
  </Card>
</CardGroup>

## Email Content Generation

The Copywriter agent generates:

| Element          | Description                                             |
| ---------------- | ------------------------------------------------------- |
| **Subject line** | A/B variants for testing                                |
| **Preview text** | The snippet shown in inbox previews                     |
| **Email body**   | Formatted HTML with your brand styling                  |
| **CTA buttons**  | Clear calls-to-action linked to your goals              |
| **Footer**       | Automatic unsubscribe link and required compliance text |

<Frame caption="Email content preview with subject line variants">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-email-preview.png" alt="Email Preview" />
</Frame>

## Email Sequences

Create multi-step automated email flows:

### Example: Welcome Sequence

| Day | Email             | Purpose                                           |
| --- | ----------------- | ------------------------------------------------- |
| 0   | Welcome email     | Thank them for signing up, set expectations       |
| 2   | Value email       | Share your best content or a quick win            |
| 5   | Feature highlight | Show a key feature and how to use it              |
| 7   | Social proof      | Share customer stories or testimonials            |
| 10  | CTA email         | Drive to a specific action (upgrade, book a demo) |

The **Strategist** determines the sequence structure, and the **Copywriter** generates each email.

## Sending Limits

| Plan           | Monthly Sends |
| -------------- | ------------- |
| **Startup**    | 3,000         |
| **Growth**     | 15,000        |
| **Scale**      | 50,000        |
| **Enterprise** | Unlimited     |

## Setup

To use email marketing:

1. Go to **Settings** → **Integrations** → **Email**
2. Connect your Resend account (API key required)
3. Verify your sending domain for optimal deliverability
4. Import or sync your contact lists

<Tip>
  Domain verification is critical for deliverability. Unverified domains are more likely to land in spam. Follow Resend's guide to add the required DNS records.
</Tip>

## Deliverability

AI Wave and Resend handle deliverability best practices automatically:

* SPF, DKIM, and DMARC compliance
* Automatic bounce handling
* Unsubscribe management (CAN-SPAM and GDPR compliant)
* Send-time optimization based on recipient engagement patterns