> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating a Campaign

> Everything you need to know about starting a new marketing campaign in AI Wave.

## Overview

Campaigns are the core unit of work in AI Wave. Each campaign represents a coordinated marketing effort across one or more channels, powered by your AI agent team.

## Starting a New Campaign

1. Click **New Campaign** from the dashboard or campaigns list
2. You'll enter the **Campaign Workspace** — a split-screen interface

<Frame caption="Campaign Workspace — AI chat (left) and canvas (right)">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-new-campaign.png" alt="New Campaign" />
</Frame>

### The Campaign Workspace

| Section                  | Purpose                                                                                 |
| ------------------------ | --------------------------------------------------------------------------------------- |
| **AI Chat** (left panel) | Interact with the Orchestrator agent. Provide your brief, ask questions, give feedback. |
| **Canvas** (right panel) | View generated strategy, content, and campaign assets.                                  |

## Writing an Effective Brief

The quality of your campaign depends on the quality of your brief. Here's what to include:

### Essential Information

| Element                   | Example                                                        |
| ------------------------- | -------------------------------------------------------------- |
| **What** you're promoting | "Launching our new Smart Scheduling feature"                   |
| **Target audience**       | "B2B SaaS product managers at companies with 50–500 employees" |
| **Key message**           | "Save 5 hours per week on meeting scheduling"                  |
| **Channels**              | "LinkedIn, Twitter, and email"                                 |
| **Timeline**              | "2-week campaign starting next Monday"                         |
| **Goal**                  | "Drive feature adoption among existing users"                  |

### Optional Enhancements

* **Attachments** — Upload product screenshots, one-pagers, or press releases
* **Competitor references** — "We compete with Calendly and SavvyCal"
* **Tone guidance** — "Keep it professional but not stiff"
* **Budget** — For paid campaigns: "€500/week across Google and Meta"
* **Exclusions** — "Don't mention pricing" or "Avoid comparing to X"

<Tip>
  You can always refine the brief after the initial strategy is generated. The AI chat is conversational — treat it like talking to a marketing strategist.
</Tip>

## Campaign Types

AI Wave supports several types of campaigns:

<CardGroup cols={2}>
  <Card title="Product Launch" icon="rocket">
    Announce a new product or feature across all channels with coordinated messaging.
  </Card>

  <Card title="Content Promotion" icon="newspaper">
    Promote blog posts, case studies, or thought leadership content.
  </Card>

  <Card title="Event Marketing" icon="calendar">
    Drive registrations and awareness for webinars, conferences, or product demos.
  </Card>

  <Card title="Always-On" icon="rotate">
    Ongoing social presence with regular posts to maintain audience engagement.
  </Card>

  <Card title="Paid Campaign" icon="rectangle-ad">
    Google Ads and/or Meta Ads campaigns with targeting, budgets, and optimization.
  </Card>

  <Card title="Email Sequence" icon="envelope">
    Multi-step email campaigns for nurture, onboarding, or announcements.
  </Card>
</CardGroup>

## Managing Campaigns

### Campaign List

View all your campaigns from the **Campaigns** page. Each campaign shows:

* Campaign name and status
* Channels being used
* Performance summary (impressions, engagement, clicks)
* Next scheduled action

<Frame caption="Campaigns list with status and metrics">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-campaigns-list.png" alt="Campaigns List" />
</Frame>

### Campaign Actions

| Action        | Description                                              |
| ------------- | -------------------------------------------------------- |
| **Pause**     | Temporarily stop all publishing. Content remains queued. |
| **Resume**    | Continue a paused campaign.                              |
| **Archive**   | Move a completed campaign to the archive.                |
| **Duplicate** | Create a new campaign based on an existing one.          |