> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ai-wave.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Creation

> How AI Wave generates, edits, and manages marketing content.

## Overview

Once your campaign strategy is approved, the **Copywriter** agent generates content for every channel in your plan. All content is tailored to your brand voice, optimized for each platform, and ready for your review.

## Content Types

### Social Media Posts

Platform-optimized posts with:

* **Platform-specific formatting** — Character limits, hashtag strategies, mention formats
* **Hook optimization** — First line designed to stop the scroll
* **Call-to-action** — Clear next step for the reader
* **Media suggestions** — Image recommendations for each post

<Frame caption="Social media content previews across platforms">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-social-content.png" alt="Social Content" />
</Frame>

### Email Content

Complete email campaigns including:

* Subject line (with A/B variant options)
* Preview text
* Email body with formatting
* CTA buttons
* Footer and unsubscribe handling

### Ad Copy

For Google Ads and Meta Ads:

* Headlines (multiple variants)
* Descriptions
* Display URLs
* Call-to-action selection
* Ad extensions (sitelinks, callouts)

### AI-Generated Images

AI Wave generates images optimized for each platform:

| Platform  | Format            | Style                 |
| --------- | ----------------- | --------------------- |
| LinkedIn  | 1200x627px        | Professional, clean   |
| Twitter/X | 1600x900px        | Eye-catching, bold    |
| Instagram | 1080x1080px       | Visual, branded       |
| Facebook  | 1200x630px        | Engaging, shareable   |
| Email     | 600px wide        | On-brand, lightweight |
| Ads       | Platform-specific | Conversion-optimized  |

## Editing Content

### In-Line Editing

Click on any piece of content to edit it directly. Changes are saved automatically.

### AI-Assisted Revisions

Use the AI chat to request changes:

```
"Make the LinkedIn post more conversational"
"Add a statistic about time savings to the email"
"Create a shorter version of the Twitter thread"
"Change the CTA to 'Start free trial'"
```

### A/B Variants

Ask the Copywriter to create alternative versions:

```
"Create 3 headline variants for the Google Ad"
"Give me a more formal version of this LinkedIn post"
```

You can then test different variants to see what performs best.

## Content Library

All generated content is stored in your **Content Library**:

* Browse by campaign, channel, or date
* Reuse content across campaigns
* View performance metrics for published content
* Export content for external use

<Frame caption="Content Library — browse and reuse generated content">
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/aiwavedevsl-96d49414/images/placeholder-content-library.png" alt="Content Library" />
</Frame>